Communicating Lasting Impressions

Streams of Impressions

3 Public Relations and Marketing Lessons Inspired by Nature

Apr 19, 2014

Nature can teach us, if we’ll listen and observe. Recently, I was inspired to discover the amazing connection between what nature knows and the work we do in public relations and marketing. Here are three lessons I’ve learned: You must get noticed A peacock fans its feathers producing a show-stopping display of color. Sunrises and sunsets are so captivating that television meteorologists include viewers’ photos of them on their broadcasts and social media pages. A spider weaves an intricate web that gives one pause to observe, if...

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Real-life Lessons in Crisis Management

Mar 24, 2014

Last year was tough for my parents. Dad was admitted into hospice at home in January. Mom fell in March and sustained a concussion. More falls later in the year resulted in at least one more concussion. Making matters worse, the healthcare needs of my immediate family prevented me from making the full-day drive from Houston, Texas to visit my parents and lend a hand. As I planned a post-Christmas arrival at my parents’ home, I knew it would not be a glee-filled Hollywood moment. What I found, was worse than I had sensed by phone. Mom could...

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Understanding the Power of Community Engagement for Schools

Oct 6, 2012

This week, I was once again reminded of the power of community engagement. Our firm is working with a public school district to gather community input to shape its strategic plan. When you have participants thanking you for the event before it begins, it’s obvious there is a hunger for more community engagement. The University of Washington defines community engagement as the process by which an organization consults with interested or affected individuals, organizations and government entities before making a decision. It happens via...

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6 Fundamental Qualities of a Marketing and Public Relations Practitioner

Jul 23, 2012

I grew up watching Walter Cronkite and Barbara Walters on television and reading the Miami Herald. Admittedly, I was probably an oddity in high school as I read the newspaper every morning before leaving the house. In high school, my schedule didn’t allow me to take journalism classes because of my involvement in band. I was, however, a columnist for the town newspaper reporting my school’s news. Qualities that enabled me to be a good rookie reporter then still serve me well as a public relations practitioner: Passionate Curiosity: I love...

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